AG1 is a science-driven supplement that supports physical health and mental performance.
Start Your AG1 Today
The Daily Gummy That Helps You Want Better Things
Plant-powered craving control. Mood you can feel. Energy without stimulants. A ritual for behavior change disguised as a treat. Finally: support that helps you rely on yourself—not a lifetime supplement plan.
A daily gummy built on plant
wisdom and modern science
MURU is a thoughtfully crafted gummy made from time-tested plants and
modern nutritional science—designed to help your body feel balanced,
your mind feel clear, and your cravings lose their grip.
A BETTER GUMMY
Cravings show up like:
That 3 PM “snack” that somehow becomes four snacks
Cravings show up like:
The sugar monster you swore you defeated
Cravings show up like:
The energy slump that tricks you into Uber Eats again
You’re not broken!
Your biology is doing exactly what it evolved to do: seek quick energy, avoid discomfort, and repeat familiar patterns.
Muru helps interrupt the loop—gently, naturally, and with zero stimulants.
aligned biology + aligned behavior.
That’s the quiet superpower Muru gives you-reducing your cravings without suppressing your soul or your appetite for life.
WHAT IF YOU COULD:
Feel full between meals
WHAT IF YOU COULD:
Stay calm when cravings hit
WHAT IF YOU COULD:
Make clearer decisions in moments you usually spiral
WHAT “CRAVING
REDUCTION” ACTUALLY MEANS
Let’s decode it—because the industry rarely does.
It’s not magic. It’s chemistry + psychology + ritual working together.
Craving reduction is NOT:
Starving yourself
Restricting your appetite
Forcing your body into a stimulant-fueled state
Feeling wired, tense, or artificially “suppressed”
Craving reduction is:
Smoother blood sugar = fewer “urgent snack alarms”
Better stress response = fewer emotional eating triggers
Calm mental clarity = the pause before the impulse
Steadier energy = no “I need food or I’ll die” drops
776
Verified 5-star reviews*
More-in-one nutrition
Unlike powders or pills, Muru is designed to slip seamlessly into your day. Each gummy blends ancient herbal wisdom with modern science to support appetite control, mood, and energy in one ritual.
Simply put, it’s a way to invest in your health — and your habits — for the long run.
AG1 contains your
Muru contains
– Yerba Mate (clean energy)
– Berberine (blood sugar balance)
– L-theanine (calm focus)
– Ginkgo Biloba (clarity)
– Rhodiola (resilience)
– Plant Protein (satiety & craving support
Science-driven nutrition
Easily absorbed
NSF Certified
No artificial sweeteners
Trusted by experts
Continuously improved
Here’s why MURU works
Rooted in ancient plant wisdom
Backed by modern wellness science
No artificial sweeteners or stimulants
A daily ritual that supports long-term behavior change
Multiple benefits in every bite
Our scientists have carefully selected ingredients in forms that your body can absorb, and looked at how ingredients work to amplify their effectiveness.
Craving Control
Reduce snacking urges and find balance between meals.
Clean Energy
Plant-based ingredients support steady, sustainable energy.
Mood Support
Adaptogens and amino acids lift your mood and ease stress.
We set the bar for quality — and keep raising it
Muru is held to uncompromising standards. From ingredient sourcing to third‑party testing, we go beyond industry norms to bring you a safe, effective ritual.
1
Obsessively curated product
6
Hero botanicals
250
Safety tests conducted
52
Iterations and counting
776
Verified 5-star reviews*
See what members are saying about MURE
Convenience
I feel so good
JOE R., 03/10/23
Foundational Nutrition
Easy & convenient
STEPHANIE C., 03/10/23
Energy
Love the taste
Alex G., 30/9/23
FAQs
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.
AG1 is great for anyone who wants to ensure their nutritional needs are met on a daily basis. Whether you are looking to overcome nutrient deficiencies or are training hard or traveling frequently, AG1 provides nutritional support when you need it most. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women.